Call for Papers

Online marketing
Business in social networking websites
Communication for online marketing
Social customer relationship management
Business through mobile phones
Strategies in online marketing
Public relations and online marketing
Benefits of online marketing
The impacts of online marketing on economy
Implications of online marketing on traditional advertising
Marketing techniques
Social media content planning
Social media for content promotion
Social media for reputation and brand management
Integrated marketing communications
Internet marketing
Social media optimization
Public relations and social media marketing
Benefits of internet marketing
Implications of internet marketing on traditional advertising
The impacts of social media marketing on economy
Advertising on the net, internet branding, security/privacy issues
Agency relationship management, customer relationship management
B2B marketplace, channel management, collaborative marketing
Consumer behavior and loyalty
Creativity in web marketing and advertising
Direct marketing, effectiveness in marketing and advertising
E-service management, online community management, social marketing
Ethics in marketing and advertising
Globalization and international marketing
Marketing resources management, customer asset management
Innovation and new product development
Knowledge management, market intelligence analysis, marketing research/strategies
Migration from marketplace to market space
Product evaluation, pricing strategies, promotion, public relations, sales management
Service marketing/trust on the net, service/product quality/management


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